Addressing Western Canada’s Skilled Labour

Deficit:  A White Paper on Overseas 

Recruitment…Invitation, Integration, and Retention

 

This white paper is written for human resource managers who wish to recruit and retain qualified skilled tradespersons. (September 2004).


 

A History of Frustration  

 


Canadian agricultural producers, suppliers and manufacturers have been faced with skilled labor shortages for years.  Federal immigration and temporary work permit programs have failed to solve these shortages due to high rejection rates, long processing times (often years) and bureaucratic processes that frustrate even the most determined.  Ironically, there is not a shortage of qualified, skilled workers overseas that are interested in working in small rural towns and raising their families in Western Canada.  


 

A New Approach: Provincial Responsibility

 


Recently, provinces such as Manitoba, Saskatchewan and Alberta have signed agreements with the Government of Canada to play a more direct role in selecting overseas skilled immigrants who wish to settle and work in their provinces.  This program is called the “Provincial Nominee Program” and has proven to be much more effective in assisting employers in recruiting skilled tradespersons.  With this new program, skilled trades such as welders, machinists, mechanics, heavy-duty operators etc. that traditionally have had difficulty qualifying, are now able to pass all immigration requirements successfully.  With this new program, candidates can be processed and arrive in Canada in roughly 8-10 months versus 3-4 years under the original federal program.  Immigration statistics also indicate that roughly 75% of such immigrants tend to settle for the long term in the province in which they immigrate to. 

The purpose of this brief is to outline some of the recruiting techniques that our company uses to find qualified, long term candidates for Western employers under the various Provincial Nominees Programs.  We have summarized eleven factors that help in developing a successful overseas recruitment program:

l         Selection of the Right Immigration Consultant

l         Education of Candidates on Realistic Expectations

l         Determine the Stability of the Family

l         Recruit Groups not Individuals

l         Development of the spouse’s understanding in unison with candidate

l         Community Support

l         Climate Considerations

l         Attitude and Personality

l         Passion and Consistency in Career

l         Language Considerations

l         Adapting to Rural Living

 

Steps to a Successful Recruitment Program

 



Selection of the Right Immigration Consultant

It is important to ensure that your immigration consultant (responsible for assisting your company recruit overseas candidates) is credible and is licensed to practice such services in Canada.  As of this year, the Canadian Government requires all consultants practicing immigration to be either registered as a member of the Canadian Society of Immigration Consultants or a registered lawyer. Your choice of consultants is the most important factor in determining the success of the candidates that you accept and hire.  A good consultant will take responsibility for the screening and immigration applications, allowing you to focus more on local human resource related issues.  Your main responsibilities, in turn, would be to select which candidates you wish to hire and issue an offer of employment for permanent work. 

 

Education of Candidates on Realistic Expectations

Often, overseas candidates have unrealistic expectations of their future life in Canada and are easily disappointed after their arrival.  This in turn will affect your retention rate.  To avoid this problem, the immigration consultant you entrust with recruitment should paint a very clear picture for the candidates of what life will be like for their families in Canada.  It is best that the immigration consultant visits your town in person in order to get a clear sense of what life and work is like and what kind of candidates would be a good match for your

company.  The following information should also be prepared for interested overseas candidates to look at:

l          Detailed breakdown of the cost of living in your town

l          Photos of the local town and workplace environment

l          Pictures of your products and training manuals

l          Detailed Job Description inclusive of “Expectations of Employee” and “ Expectations of Employer”

 

Determine the Stability of the Family

We suggest recruiting candidates that have a family.  Young immigrants (20-27 years old) are not necessarily the most suitable as they are often not mature enough to know what they are looking for in life.  Unmarried, their chances of finding their second half in the local town is even less likely.  In other words, there is a large probability that they will leave shortly after their arrival.  Candidates who have families (28 years or older) are at a stage in their life where they make decisions very carefully and understand the value of the Canadian lifestyle.  Once their child is enrolled in the local school, it is very unlikely that they would consider moving to another part of Canada.  Moreover, since their family is with them, the feelings of culture shock and isolation when they first arrive will tend to be less than what it would be if they arrived alone. 

 

Recruit Groups not Individuals

It has been our experience that it is important to hire groups of overseas tradespersons from the same country.  It is more difficult for an individual to adapt to life in a small rural town when they do not have their own support group or community.  By employing overseas candidates in groups of 3-10, the chances of them enjoying life are much higher. 

 

Development of the Spouse’s Understanding in Unison with Candidate

It is important that the spouse of the candidate enjoys life in their new town.  An unhappy spouse can lead the candidate to consider moving elsewhere or returning to their native country.  Often we find that the spouses would be happy to enroll in a local English language course or find part time employment in the local community.  You should expect that the spouses of the principal applicants have limited education but have other skills and are quite happy to work in local factories, restaurants or motels.  Remember if the spouse is at home in isolation, this will cause problems and should be avoided.  Your immigration consultant should be able to assist you in developing a program for the spouse.  

 

Community Support/Involvement

The community needs to be involved from the beginning.  New immigrants will have problems with language and cultural barriers.  There needs to be a concerted effort on the part of the community to integrate these newcomers.  Many of the provincial immigration authorities strongly recommend that a town meeting is held before the immigrant families arrive to insure that the local school is prepared and housing options are available.  Your immigration consultant should be able to guide you on how to organize such an event. (education, health, travel, food selection, Canadian habits , all are areas where your community can assist)

 

Climate Considerations

Some immigrants, especially from the Southern Hemisphere may have difficulty adjusting to the climate in Western Canada.  It is important that each candidate understands your local climate conditions.  Western Canadian winters are often much dryer and more harsh that what most overseas immigrants are used to.  This, too, can affect your retention rate. 

 

Personality and Attitude

The candidate should have an attitude that is conducive to accepting challenges and learning new things.  There should be an analytical selection criteria.  In many cases, the Canadian employer is unable to meet the candidates in person.  As such, the interview process needs to be entrusted to an immigration consultant.  It is important to insure that your immigration consultant does meet each candidate in person and that a comprehensive interview of the candidate and spouse is undertaken.  Make sure you understand how your immigration consultant recruits and screens candidates to insure a proper level of quality control is administered throughout the program.

 

Passion and Consistency in Career

It is important to avoid recruiting overseas candidates whose main objective is to simply immigrate to Canada.  There is a risk that candidates are using your company to immigrate to Canada and plan to move elsewhere or engage in some other sort of career shortly after their arrival. 

Your immigration consultant must have a rigorous screening process where only candidates that evidence a strong willingness to learn coupled with a passion for their occupation are selected.  When we recruit overseas welders, we require candidates to show they have been educated as a welder and have engaged in welding since their graduation.  This consistency is often a clear sign that they are sincerely interested in working long term as a welder in Canada.

 

Language Considerations

How important is language?  It is often difficult for overseas applicants to improve their English in their native country.  Our experiences have shown that when they first arrive, listening and speaking skills are weak.  However, after being immersed in English, within three months they are able to improve significantly.  Patience is required by the employer. As long as the candidate understands the work processes and possesses the proper skills, their ability to perform will not be significantly hampered by their initial language level.  In some companies we have worked with, a mentor is assigned during the first couple of weeks to encourage the newcomer to practice and learn English more quickly. 

 

Adapting to Rural Living

Most overseas candidates come from heavily populated countries.  However, most of the job opportunities in Canada are located in the smaller rural communities.  Moving from a city of 12 million to a small town of 500 people is a major adjustment that can cause considerable problems for some overseas candidates.  Your immigration consultant should try to recruit candidates that also live in relatively smaller communities in their native country or at the very least make sure that the candidates are fully aware of what life is like in smaller communities in Canada.  In some cases, there may not be a local hospital or medical services/clinics are only available on certain days.  Transportation is also limited to buses and private vehicles (often quite different from where the applicant comes from) and activities may also be quite limited.  The basic question is “will the applicant and his family enjoy and be able to adjust to life in a Canadian rural community?  

The Provincial Nominee Programs have shown to work effectively for Canadian employers under the right conditions and with the right people.  Immigrant families usually possess a strong work ethic and very good skills.  Most importantly, they offer an excellent option for human resource managers in Western Canada, at a time when it is difficult to find long term stable tradespeople.  Nonetheless, a rigorous selection and screening process conducted overseas based on the eleven factors outlined in this article is the first step in creating a program that works for your company -- a program that is responsive, comprehensive and dependable.

 

Written by Chris Slade of the China Canada Educational Consulting Co. Ltd in collaboration with Canada Livestock Services Ltd.   Chris Slade is a registered member of the Canadian Society of Immigration Consultants and has a Master’s of Science degree from the University of Guelph.  Chris Slade is currently assisting Canadian employers recruit welders, machinists, pork technicians, truck drivers, auto body repair technicians and agricultural mechanics from Asia to immigrate and work in Canada.  If you would like to learn more about our services, please email chris@explorechina.com.cn